YOU ARE ON GIOIAPURA, THIS IS WHO WE ARE

WHAT WE DO

GioiaPura is Italy's largest and most popular online jewellery store,vital and dynamic.
On GioiaPura you can find jewellery, watches, home accessories and sunglasses of the best Italian and international brands, at advantageous prices.
We are resellers of all the brands in our catalog and we guarantee the quality and seriousness of the service.

GioiaPura the online store

Our team composed of marketers, designers, product managers, customer care and logistics is operating in a beautiful open space. Ours is a functional, modern and elegant office! This is our base where the best ideas born and where your orders start.

OUR NUMBERS

A strong entrepreneurial spirit and great foresight has allowed GioiaPura to grow and become the first jewelery in Italy to always refer to for birthday gifts, graduation, confirmations, communions and ceremonies.

 

The secret of GioiaPura's success is the new interpretation of the concept of luxury,, no longer intended as excess, but as a status accessible to everyone:the dream of beauty and the precious achievable by purchasing a little joy!

 

GioiaPura is today the result of the experience and tenacity of those who put body and soul into the project, based on the culture of the team working: our large team is careful to the quality of the service and the care of its customers, all in an atmosphere familiar, young and lively, without ever neglecting the professionalism and your desire to get involved and take part.

WE PUT THE HEART!

OUR HISTORY

The first store of GioiaPura was born in 2001 in Saronno (VA), inside the Bossi Shopping Center and in 2008 began a new entrepreneurial adventure at the Rho Center, the Rho Shopping Center, near Milan.

GioiaPura becomes a point of reference thanks to the shop windows always set up with the latest trends of jewelry and watches. In 2012, thanks to the success achieved by the Rho store, GioiaPura dives into a new adventure, opening the website online.

So was born GioiaPura.it. The site is the realization of a big dream, managing to satisfy more than 50 thousand customers all over Italy with fast shipping and a 360 degree service: from the gift box, elegant and refined, to the savings always guaranteed on the whole updated catalog with more than 60 thousand items of the best Italian and international brands.

GioiaPura, thanks to the trust of thousands of customers from every city in Italy and around the world, opens its second store in 2014, at the Mall of the Niguarda Hospital in Milan and in 2021 the third and fourth store at the Center TorriBianche shopping center, in Vimercate, and at the La Fontana di Cinisello Balsamo shopping center.

A strong entrepreneurial spirit and great foresight has allowed GioiaPura to grow and become the first jewelery in Italy to always refer to for birthday gifts, graduation, confirmations, communions and ceremonies. At GioiaPura the best brands on the market are always available, allowing the customer to choose from the widest choice of jewelry and watches, gold and silver, from the most glamorous to the most traditional and for all types of budgets, in order to satisfy all needs.

TARGETS

GIOIAPURA EVERY DAY SMALL BIG JOY!

The secret of GioiaPura's success is the new interpretation of the concept of luxury, no longer understood as excess, but as a status accessible to all: the dream of beauty and the precious achievable by purchasing a little joy!

GioiaPura is today the result of the experience and tenacity of those who put body and soul into the project, based on the culture of the team working: our large team is attentive to the quality of the service and the care of its customers, all in a family atmosphere, young and lively, without ever neglecting the professionalism and their desire to get involved and participate.We always guarantee the excellence of the service, in which we put our heart and our competence!

DISCOVER OUR BRANDS

In the shop and online you can buy gold and silver collections with a classic and modern design from our collection. GioiaPura is also: EMPORIO ARMANI, SWAROVSKI, KIDULT, LIU JO, MASERATI, NAUTICA, BREIL, BROSWAY, CITIZEN, GUESS, MORELLATO, HIP HOP, VAGARY, OPS OBJECT, DIESEL, FOSSIL, COMETE, BOCCADAMO, CALVIN KLEIN, MICHAEL KORS, BLISS, PHILIP WATCH, AMEN, DANIEL WELLINGTON, SECTOR, JACK&CO, CASIO and many others!