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Italy's largest online jewelry store

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More than 160 brands

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Our jewelry stores

In addition to the online store gioiapura.com, we also own four jewelry stores near Milan, the capital of fashion and new trends. Therefore, for more than 20 years we have been an important reference point in Italy for anyone who wants to buy an accessory of the best national and international brands also thanks to our stores, elegant and welcoming, able to give unique shopping experiences. You will always find us smiling, helpful and ready to find together with you what you need for yourself or for a really special gift.

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Gifts for all occasions
Whether it's for a wedding, graduation, communion, confirmation or birthday you can find jewelry, watches and housewares for all your special moments.

In our catalog you can find a wide selection of diamond jewelry from which you can also select an engagement ring.

Give the gift of emotion with GioiaPura.

GioiaPura Jewelry

Secure purchase of watches, online jewelry and home accessories
Buying watches, online jewelry and home items is easy and fun with GioiaPura! Purchasing is 100% secure and all major payment methods are accepted: credit card, PayPal, bank transfer, cash on delivery or even installments.

Personalized services and gift wrapping
Take advantage of our personalized services such as gift wrapping, elegant and refined and in addition a personal card to send assuring a smile from the recipient for the right gift.

Comprehensive catalogs of more than 130 brands
In our online jewelry store you will find complete and up-to-date catalogs with all the latest news and new collections from major jewelry and watch brands.

News and offers on jewelry collections
Big brands such as Breil, Brosway, Guess and Fossil will enrich your outfit. Also find collections in gold or silver, with brands such as Swarovski and Comete Gioielli, with diamond jewelry, spotlights, tennis, pearl necklaces and bracelets. A Certificate of Guarantee attesting to authenticity is included in the package.

The latest trends on bijoux for men, women and children
The wide selection allows you to meet all needs, from classic christening cadeaux to young and vibrant teen fashion. To get an idea you can view the Kidult, Luca Barra or precious Michael Kors and Morellato collections.

Watches for sale online at unbeatable prices
On GioiaPura you will find thousands of watches for sale online at really affordable prices! Chronograph , automatic , multifunction, smartwatches like Garmin , sports watches like Sector or Breil. And again: elegant ones like Tissot, Hamilton, Citizen, Bulova, Daniel Wellington and Maserati watches. The more youthful and fashionable ones like Swatch , Guess, LiuJo , Casio, Vagary by Citizen and Hip Hop Watches.

Home accessories in the catalog at outlet prices
GioiaPura reserves a catalog with home accessories to decorate your home to the fullest: not only classic silverware, you'll also find scented candles, centerpieces, designer indoor vases, gift items such as silver photo frames, wedding favors, photo albums, and designer gifts from top brands such as Versace and Rosenthal.

GioiaPura expands its catalogue with a wide range of sunglasses
Good news for those who love fashion and want to enrich their outfits. On GioiaPura, in addition to jewellery accessories, you can also buy and order designer sunglasses online from top brands such as Polaroid, Guess, Chiara Ferragni, Tommy Hilfiger and many others. Glasses at competitive prices thanks to the continuous discounts offered every week. You can choose frames in different shapes and lenses, including polarised lenses, recommended for driving and sports. All you have to do is find your favourite glasses, filter by price, style or colour.

Easy and safe shopping
Returns are quick and easy, and our e-commerce site is a Verified Reviews certified shop to ensure the safety of your purchases.

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Copyright © 2024 GioiaPura. All rights reserved. E-commerce by WebDev.it - F.B. Srl Società Unipersonale Via V.Monti 55 - 20123 Milano C.F. e P.IVA 03105310134 · R.E.A. MI - 1874968 - Cap. Soc. €10.000 I.V..