More than 160 brands


The joy of receiving a gift is always great. With the many giveaways designed for you, you can buy your favorite accessory from the best trendy brands and also receive a gift signed by the brand. The joy will be double! And you can choose whether to keep it for yourself or give it as a gift to whomever you wish. Two quality accessories for the price of one, discover all the gifts for you!

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GioiaPura: your trusted jeweller

Welcome to the exclusive section of GioiaPura, our online jewellery store, a fine jewellery boutique where we offer a wide range of the best brands of watches and jewellery of the highest quality for both men and women.

What you find in our physical shops you can order directly online and find with ease through our online catalogue, which offers solutions for every need, whether it is a special gift or an accessory to complete your daily look.

Our online Jewellery and Watch showcase is designed to make the shopping experience easy, pleasant and fast. You can find thewatch or jewellery that suits you by using the navigation menu or by being inspired by the latest men's and women's jewellery we highlight every week.

In our online jewellery store you will find over 130 famous brands, from Swarovski to Comete Gioielli, bracelets and necklaces to add a touch of elegance and sophistication to your look..

There is no shortage of gold and silver jewellery to celebrate magical moments such as weddings, the solitaire ring for the romantic proposal or the classic jewellery to be given as a christening or confirmation gift.

All jewellery products are accompanied by a certificate of guarantee. Choose GioiaPura, the Italian jewellery store that for over 10 years has been shipping jewellery and watches to homes throughout Italy and abroad at competitive prices, with easy returns and always close to you for pre- and post-sales assistance. And if you want to stay updated on the latest news and discount codes, sign up for the newsletter to take advantage of all the promotions.