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With almost 40 years of history behind it, the company's creations have won a prominent place in the world of timepieces thanks to a simple and impressive style, the result of a winning combination of minimalist design and contemporary pop culture references. Each year, the Swatch watch catalogue is enriched with new proposals for both men and women, objects that can lightly define and embellish any casual or sporty outfit, perfect for marking the times and rhythms of modern life. It is also thanks to these unique characteristics that the Swiss brand's articles have become among the most popular and worn in the world, a worldwide success that has several roots. Firstly, the price. Thanks to the use of state-of-the-art construction techniques, it has in fact been possible to maintain a high quality while reducing production costs, thus succeeding in being particularly competitive on the market. A second aspect is related to aesthetics. Each timepiece is in fact the result of careful research into fashion and fashion trends. This is why the catalogue is truly dedicated to everyone, both those who are looking for a glamorous, original and colourful accessory, as well as those who focus on functionality and prefer a minimalist design for everyday wear.

Top features

A success of such proportions indicates that, in addition to an appealing appearance, the watches in the Swatch catalogue are able to guarantee features of great appeal, features dedicated to increasing the functionality and quality of each of the timepieces on sale. In the Swiss workshops, relentless efforts are made to develop and incorporate functions into the new collections in line with the needs that change as technology advances. From the quartz movement, a system still present in many of the articles and capable of ensuring great accuracy, we have moved on to the Autoquartz, a mechanism that uses the movement of the wrist for recharging and that has made it possible to remove the battery, to the advantage of lightness, while maintaining precision even 100 days after the last use. Some of the models in the catalogue are also equipped with the practical telemeter function, an instrument that allows distances to be measured based on the speed of propagation of sound waves. It is a system that has many applications in the working environment as well, allowing, for example, the distance between a sound event such as a flash of lightning or a firework and the observer to be calculated and read off the dial. Swatch watches are rightfully among the waterproof watches, and can even be worn for swimming and diving, up to a depth of 200m in the most advanced models, guaranteeing unparalleled resistance thanks to accurate Shockproof tests, which simulate sudden falls and unexpected blows. Reliable and precise even in difficult conditions, the Swiss company's products are thus able to satisfy every customer, even the most active and energetic.

Models for every taste

The selection of Swatch watches includes models for every taste, capable of summarising and synthesising the best qualities that have made the brand a reference point in the sector, and of declining them in new and original forms. Economical, practical and distinctly casual, they are among the most popular in the men's only time catalogue, with products for every need. The men's collections will be able to tempt and conquer you with a wide choice that includes the iconic proposals with the silicon strap and the variants with leather or steel straps, dedicated to a more adult and conscious public that wants an accessory with great appeal. Equally interesting and elaborate is the assortment dedicated to women, a fresh and youthful style that manages to anticipate fashions with articles that are always new and original, the perfect complement for those in search of a comfortable and sporty feminine timepiece. A section dedicated to children could not be missing, such as the Swatch Peanuts collection. Precisely because of this practicality and the resistance they are able to ensure, these devices have always been considered the best choice for a gift for little boys and girls, to familiarise them with the concept of time and reading the hands. The Swiss brand caters precisely for them with the colourful Flik Flak by Swatch catalogue with watches that will appeal to young and old alike.

Swatch: Watches in the Swiss tradition

The brand's homeland has been considered the world centre of watchmaking for centuries, ever since the first craftsmen from France settled in the city of Geneva. Over time, the Alpine nation has become the home of modern and contemporary production, with avant-garde solutions that have revolutionised the field of timepieces. The advent of the brand at the dawn of the 1980s was fully in line with this history of innovation, and brought a breath of fresh air to a world that had until then been confined to elegance and refinement. Swatch watches succeeded in creating a new, hitherto unexplored slice of the market, taking the lead and becoming genuine must-buy items for all generations from then on. Drawing heavily from the pop and underground culture of the period, they filled jewellery shops with colour, assuming cult status first among young people and then also in the adult world, objects to be collected and matched. This innovative spirit is still present today in the Swatch watch catalogue on sale at GioiaPura. Discover the collections now, take advantage of the many online offers and order now to add a touch of originality and freshness to your looks and never go unnoticed.

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